## Film Series Five: Differentiation and IntegrationThe use of differentiation can help us make sense of cost decisions that are being made daily in industries worldwide. In this series we ask a number of questions, such as; would it be cheaper to educate students if universities were larger? What happens to the costs of providing floor space as hotel buildings increase in size? Why does the mark-up on supermarket products vary so much between the different goods they sell? In the second part of the film we think about how partial differentiation helps us understand the relationship between price, output and profit in multi-product firms; where pricing decisions can be more complex than in single product firms. In the final section we discover how integration enables us to throw light on one of the most famous paradoxes in economics: the diamond/water paradox. These video clips and animations can be viewed in isolation, or you can use our learning pathway and follow links to related material in our Question Bank.
## 5.01 Introduction to Differentiation - How large should a University be?Making rational decisions often means thinking about small changes, and many of them revolve around the idea of the margin - the marginal change. A useful way of analysing marginal changes is by differentiation. (Duration 7 minutes 21 seconds).
## 5.02 Conclusion to film 5.01Concludes the clip for differentiation and optimal University size. (Duration 2 minutes 13 seconds).
## 5.03 Finding the optimal number of floors in hotel construction - part oneUp to a certain point, the higher the building, the lower the cost per floor. However at a certain point fixed costs rise dramatically to take into account the cost of deeper foundations and a stronger construction. In this film we introduce calculus to optimise spend and determine the appropriate number of floors to build. (Duration 5 minutes 18 seconds).
## 5.04 Finding the optimal number of floors in hotel construction - part two(Duration 5 minutes)
## 5.05 Finding the optimal number of floors in hotel construction - ConclusionConcluding film. (Duration 1 minute 17 seconds).
## 5.06 Differentiation - Prices in monopolistic markets - part oneIn this section we look at supermarket pricing, using differentiation to show that equilibrium price in monopolistic markets in higher than in competitive markets. (Duration 7 minutes 50 seconds).
## 5.07 Differentiation - Prices in monopolistic markets - part twoThis film examines the relationship between monopoly power and elasticity, and applies this principle in order to understand why supermarkets mark up some goods much more than they mark up others. (Duration 4 minutes 44 seconds).
## 5.08 Differentiation - Prices in monopolistic markets - part threeSupermarkets have a much higher mark up on impulse items such as sweets. In this set we rearrange our formula and work out the elasticity implied in the mark up on any good. (Duration 4 minutes 24 seconds).
## 5.09 Differentiation - Prices in monopolistic markets - ConclusionDifferentiation has enabled us to understand why prices in monopolistic markets tend to be higher than in competitive ones. But an understanding of demand elasticity is essential to understanding price determination, not only in the supermarket, but also in markets generally. (Duration 4 minutes 26 seconds).
## 5.10 Partial Differentiation - Complements and SubstitutesIn this section we use partial differentiation to determine the change in demand of one product when the price of another is changed. (Duration 10 minutes 37 seconds).
## 5.11 Partial Differentiation - The Multiproduct Firm - part oneIn this section we use the technique of partial differentiation to examine the pricing decisions in diversified organisations. (Duration 2 minutes 37 seconds).
## 5.12 Partial Differentiation - Multiproduct pricing - part twoUsing partial differentiation to understand pricing decisions in diversified organisations. (Duration 5 minutes 38 seconds).
## 5.13 Partial Differentiation - ConclusionConcluding clip. (Duration 41 seconds).
## 5.14 The Diamond Water Paradox - part oneWhat determines the price of a commodity is its marginal utility, not its total utility, and the price of all units of a good is set by its marginal valuation. This section uses integration to explore this concept. (Duration 6 minutes 44 seconds).
## 5.15 The Diamond Water Paradox - part twoIntegration is used to determine total utility of water versus diamonds. (Duration 6 minutes 9 seconds).
## 5.16 Series ConclusionMathematics provides a hugely constructive way of gaining insights into economics as a discipline and into the way in which the real world operates.
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